Conflict plays a great part into almost all movies and TV shows, but often times we see something that relates to a character's flaws or shortcomings, whether it was their lack of decisiveness or a lack of knowledge. As we follow these character's stories, their flaws will often intervene, either by causing a problem or worsening it. These weaknesses and shortcomings are what makes us want to see their success.
A perfect example of qualities and shortcomings impacting the plot and story is Death Note. As we follow every character, their flaws and qualities start to clash, bringing about an enjoyable dynamic to them. In the end, Light loses because his traits (precision and independence), were lost as he grew his following.
In horror movies, a character's flaws usually boil down to a lack of knowledge, and only once they learn some vital piece of lore are they able to triumph. However, there are quite a few movies that are able to do away with this trope (sort of).
Believe it or not, but in IT (2017), and later in IT Chapter 2 (2019), the Loser's Club does in fact lose to Pennywise, twice. While this was partly due to something outside their control (the ritual not working), the final victory only comes when all the characters managed to get over their fears.
It's this growth and development that keeps us wanting to see our characters succeed. Think back to any character you know, and you'll most likely see their flaws, but if you look a bit deeper, you'll be able to see that those flaws shaped up the character into something you could grow up with.
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