Say, did you wanna hear more about our fictional band and processes? Me neither, but here's some more info in case you find yourself in AICE Media, are interested in R&B Virtual bands, or a fanatic of Neue. I'll be breaking down my team's process for everything, including but not limited to our research, brainstorming, production, post-production, and final presentation.
To start our music video project, we were assigned the R&B music genre, and had a few songs to select from to base our music video on. We started by researching the genre and looked at some more popular artists that focused solely on it and some artists that on delved lightly into it. We researched the RCA records label and Republic Records. Both of these had smaller companies and sub-divisions that focused on more specific styles of music, but we decided to research Khalid, Drake, Chris Brown, and the Weeknd as they had songs/albums that dealt with R&B. We ended up choosing these artists as they were popular and all had unique approaches to R&B, which helped with inspiration (more on that later). We also paid extra attention to the short film Free Spirit, which accompanied Khalid's album.
After discussing each individual song, we chose to go with Bernhoft's Cmon Talk as it had a unique and techy style to it, which played into our idea of a glitchy and technological video. Nicholas, Luis, and I all had a leaning to this style as we've done effects relating to datamoshing and similar techniques, so we decided on an intro and built the story from there. Nicholas and Luis took over the video production, with me occasionally jumping in to give ideas and suggestions. Biana and I started working on the presentation slides and information while the other two focused on that. Luis had lots of experience with editing and rendering, so we all chose him to take over the post-production. Nicholas had a camera and was willing to record the video with a friend, so we decided to let the two of them take care of the production. With the major jobs out of the way, Biana and I took over what was left, but we all tagged in and out to make sure everyone had some sort of input in the final project. Nicholas, Luis, and I created a script and storyboard, which greatly smoothed out the rest of the process. Towards the end of planning and a bit into production, we managed to come up with a name and image for our fictional character, Neue. Remember kids, planning is the most important phase of any production.
Nicholas finished recording in a day as we knew exactly what we were looking for. He and his friend quickly recorded everything, both to limit exposure to the virus and to pass everything to Luis as soon as possible. We would keep contact with Nick so as to make sure any alterations were planned for and communicated. After finishing, both he and his friend were promptly quarantined to make sure everyone stayed healthy. The production process would've definitely gone well had everyone been present, but there was only so much we could do before endangering our group member. More communication would've been nice, but it went smoothly and didn't really cause many problems with further production.
Post-production was the lengthiest and most intrusive of the processes, primarily due to a single person handling it. Luis was constantly busy and we had to remind him to send any screenshots he had so we could use them for the social media and presentation. The final product was great and everyone seemed to like it. We did nitpick a little, changing a few errors and sequences to better fit the rules and our own view. Towards the end, we had a large call where Nicholas and I gave our input, and came up with a more cohesive ending. The effects and final render were spot-on, and definitely helped cement Neue as an icon.
Much like the rest of our project, our presentation was also divided among team members, with peer revision and input occurring constantly. Luis focused on the overall video, with Nick taking over Neue's image. I focused mostly on showing off the social media and website, which I primarily made. Biana also helped with the social media, but focused mostly on the presentation slides themselves and the research. Biana and I started working on the presentation around the same time as production, with the final additions of pictures to the slides and social media being placed a bit before post-production finalized. We wrote major points in the slides, but for the presentation itself we used a Google doc with cues for Luis to go into the social medias or to change slides. This doc certainly helped everyone reorient themselves as we knew exactly what was going to happen and when. As for the presentation, we looked over every aspect of production, including our research and promotion for Neue. The presentation was the most enjoyable part of production, as we all came together to show off what we had been working on.
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